Inspired by the notion of combining the fun, social, celebratory experience of drinking with the magic and joy of cannabis, Erik Knutson mixed up an early batch of "Keef Cola", back in 2010, and place a prototype in front of his beloved Grandma Dee. (Because if an 85-year-old woman who's never smoked cannabis in her life loves it, then they might just be on to something). Dee opened the bottle and took a sip. And then another. That day, Keef was born.