The first day of a 420 campaign should feel big. Friday 4/17 does exactly that.
Day 1 of 4 Days of 420 opens with one of the most well-rounded lineups of the event. The Friday mix covers flower, pre-rolls, infused pre-rolls, carts, AIOs, concentrates, drinks, gummies, and in-house favorites. It is the kind of start that gives shoppers real variety from the first day instead of saving everything for the finish.
What makes Friday stand out is the balance. Some deals are built for flower shoppers. Others are clearly aimed at people looking for vape options, infused products, drinks, or easy grab-and-go favorites. That wider spread matters during the 420 week. Not everyone shops the same way, and not everyone is looking for the same category. Friday reflects that.
For anyone following the full event, this is the day that sets the pace. It introduces the deal style, the participating brands, and the category depth that make a 4-day campaign more exciting than a one-day rush. If you want the full campaign picture, the Kolas 420 landing page should be your first stop. If you want to plan by neighborhood, the Kolas locations page and delivery page are also worth checking before the weekend gets busier.
Friday opens with a strong variety across key categories
A lot of 420 content ends up sounding the same. It leans on hype, repeats generic phrases, and never gives readers a clear sense of what actually makes that day different. Friday 4/17 is different because the lineup itself is specific.
Pre-rolls are one of the clearest themes of the day. Flowers are another major focus. Carts and AIOs also show up in a big way. Concentrates bring more depth to the mix. Drinks and gummies round things out and make the page more useful for shoppers who want more than one type of product to choose from.
That is what makes this a strong Day 1 blog. It is not built around one narrow lane. It reflects how people really shop during 420 week. Some readers will come in looking for a flower. Others want a cart or an AIO. Some are specifically looking for drinks or edibles. Friday gives each of those groups something to pay attention to.
Pre-roll deals lead the Friday lineup
Pre-rolls are one of the biggest stories on Friday, and that makes sense. They are a natural fit for 420 week. They are easy to browse, easy to mix into a larger pickup, and easy to shop across classic, infused, and flavored options.
Birdies helps open the day with a Friday-only pre-roll offer. Birdies’ pre-rolls are buy one, get one for $1, with the second item being equal to or of lesser value. That is a simple, recognizable deal and a strong way to kick off the campaign.
Jetty also brings a pre-roll-focused Friday offer. Buy any 1g pre-roll and get one for $1. That keeps the pre-roll momentum moving and gives Day 1 another strong brand name in the mix.
Kolas brings one of the most useful in-house offers of the day, with flavored pre-rolls: buy one, get one for $1. The best part is the mix-and-match flexibility across infused and non-infused options. That gives shoppers more room to choose based on preference instead of being locked into one format.
ROVE also enters the Friday conversation through infused pre-roll bundles. One Friday offer combines an LR AIO or Reload with a 1g infused pre-roll and includes a free Kolas x Rove T-shirt. A second ROVE bundle pairs a 1g cart with an infused 5-pack pre-roll and also includes a free Kolas x ROVE T-shirt. These are some of the more lifestyle-driven bundle moments in the Friday lineup, and they add something different to the page.
Flower shoppers have plenty to work with on Day 1
Friday is not only about pre-rolls. Flower is another major part of the Day 1 story, and several brands help make that clear.
Dime Bag brings two Friday offers into the mix. Buy a Dime Bag 7g and get a 3.5g for $1. There is also a second Dime Bag deal built around pre-roll packs, where buying a Dime Bag pre-roll pack gets you a pre-roll for $1. That gives the brand visibility in both flower and pre-roll territory.
Eighty East gives flower shoppers two straightforward Day 1 options. Friday includes buy two, get one on 3.5g and buy two, get one on 7g. That is a good example of how the Friday lineup supports different basket sizes and different shopping styles.
Phases also make a strong flower play on Friday. Buy two Phases 3.5g jars and get a 7g for $1. It is a bigger format offer and one that naturally stands out in a 420 blog because it adds more substance to the flower section.
Smacked Studios rounds out the category with another solid Day 1 flower deal. Buy two Smacked Studios 3.5gs and get one for $1. It is simple, easy to understand, and exactly the kind of promo that fits naturally into a Friday roundup.
When you look at these together, Friday becomes more than a pre-roll day. It becomes a strong flower day too. That balance matters because it makes the campaign feel broader and more useful from the very start.
Friday is also strong for carts, AIOs, and concentrates
If you are looking beyond flower and pre-rolls, Friday still has plenty of depth.
Gelato brings a vape-focused offer that fits well into the day’s overall mix. Buy any two carts or AIOs and get one for $1. This gives Friday another strong portable category moment and helps round out the page for vape shoppers.
Himalaya adds concentrate visibility with a Friday deal on concentrates. Buy two and get one for $1. Concentrates are not always the headline in general 420 content, but they matter to shoppers who know what they want, and they help make the Friday lineup more complete.
Micro Greenz also brings a strong Day 1 vape and concentrate crossover. Buy two Micro Greenz carts and get a cart or concentrate for $1. That combination makes the offer feel more flexible and gives Friday even more strength in the cart category.
ROVE deserves another mention here because its Friday bundles connect carts, Reloads, and LR AIOs with infused pre-rolls and added merch value. This makes ROVE one of the brands that cuts across multiple Friday talking points, which is useful in a campaign blog where categories often overlap.
Together, Gelato, Himalaya, Micro Greenz, and ROVE give Day 1 a real vape and concentrate backbone. That is important because it keeps Friday from feeling one-dimensional.
Edibles, fruit chews, and drinks help round out the day
Friday gets even stronger once you look at edibles and beverages.
Camino and Lost Farm appear in a shared Friday mix-and-match offer. Buy any two Camino or Lost Farm products and get one for $1. That is one of the most recognizable edible-forward deals of the day and a strong addition for shoppers who already look for these brands during bigger seasonal campaigns.
Smokiez keeps the gummy and chew category active on Friday with a fruit chew offer. Buy two Smokiez Fruit Chews and get one for $1. It is a clean, familiar edible play and an easy one to include in a day-one blog.
Drinks also have a real presence. NYF brings a buy two drinks, get one for $1 offer. St. Ides does the same with its own Friday drink deal. These beverage offers matter because they widen the appeal of the page. Not every shopper is browsing for flowers first, and a stronger drink section makes the Friday blog more useful for more people.
By the time you factor in edibles, chews, and drinks, Friday looks like a full-category launch rather than a limited opening day. That is exactly what Day 1 should feel like.
Why Friday matters in a 4-day campaign
A multi-day 420 event works best when each day has its own identity. Friday, 4/17, has a clear one.
It is the broad launch day.
It is the day that introduces the biggest category spread. It is the day that gives readers the clearest first look at how the campaign is structured. It is also the day that helps shoppers decide whether they want to focus on flower, pre-rolls, vapes, concentrates, drinks, or a little bit of everything.
Friday 4/17 sets the tone for the weekend ahead
Friday does not need to carry the whole campaign on its own. It just needs to open strong. That is exactly what it does.
There is something here for flower shoppers. There is something here for pre-roll fans. There is something here for people looking for carts, AIOs, concentrates, gummies, or drinks. There are well-known brands in the mix, in-house value, and a few bundle moments that make the page feel more layered.
That is what a good Day 1 should do. It should build momentum without feeling repetitive. It should make people want to keep following the campaign through Saturday, Sunday, and Monday.
If you are tracking the full event, keep an eye on the Kolas 420 landing page for the bigger picture. Friday is only the start, but it is a strong one.
FAQ: Friday 4/17 at Kolas
What are the main Friday 4/17 deals at Kolas?
Friday includes deals across pre-rolls, flower, carts, AIOs, concentrates, drinks, gummies, and infused products. Featured brands include Birdies, Camino, Lost Farm, Dime Bag, Eighty East, Gelato, Himalaya, Jetty, Micro Greenz, NYF, Phases, ROVE, Smacked Studios, Smokiez, St. Ides, and Kolas.
Are there Friday pre-roll deals at Kolas?
Yes. Friday includes pre-roll offers from Birdies and Jetty, plus Kolas flavored pre-rolls, buy one, get one for $1 with mix-and-match options across infused and non-infused products. ROVE also appears in Friday bundles that include infused pre-rolls.
What flower deals are available on Friday, 4/17?
Friday flower deals include Dime Bag, Eighty East, Phases, and Smacked Studios. These offers cover multiple flower sizes and formats, making Day 1 one of the stronger flower days in the campaign.
Are carts and concentrates part of the Friday lineup?
Yes. Friday includes a cart, and AIO offers from Gelato and Micro Greenz, concentrate visibility from Himalaya, and bundle-driven cart and Reload options from ROVE.
Does Friday include edible and drink deals?
Yes. Friday includes edible offers tied to Camino, Lost Farm, and Smokiez, along with drink deals from NYF and St. Ides.
Where can I follow the full 4 Days of 420 campaign?
The best place to follow the full campaign is the Kolas 420 landing page. You can also browse Kolas locations or check the delivery page if you want to plan for the weekend.
